Healthcare Professionals: Audit Your Social Media Presence.

Written By Vanessa Nidhan

In a world where digital connections and online presence have become the gold standard, your reputation as a healthcare provider holds unparalleled value. Online medical marketing has been steadily increasing over the years. Your patients, colleagues, and peers use social media to understand the faces behind the white coats. That’s you!

This is why we created a valuable tool that helps improve your online presence – a comprehensive checklist for auditing your professional social media accounts. This is one of the first tools we use before we start creating any healthcare content for our clients.

📣 Why Audit Your Social Media Accounts?

Your online presence, as a healthcare provider, reflects your professional identity. Just as you meticulously examine a patient's medical history, it's equally vital to assess your digital footprint. Here's why:

  1. Maintain Trust and Credibility: Patients want healthcare providers they can trust. By maintaining a consistent online presence, you reinforce your credibility as a reliable medical expert.

  2. Preserve Privacy and Patient Protection: Since social media often blurs personal and professional boundaries, it is crucial to separate your personal and professional online presence. Our checklist will help ensure you’ve enforced those boundaries, safeguard sensitive patient information, and adhere to ethical standards.

  3. Showcase Your Expertise: As a healthcare provider, you elevate your online authority by sharing valuable medical content and educating your audience about your speciality health topics.

  4. Connect and Empower: Part of healthcare social media marketing is creating content that resonates with your patients outside the clinical setting. Thoughtful posts on Facebook and Instagram can help patients make informed health decisions and improve patient outcomes.

  5. Network With Peers: Use LinkedIn to connect with your colleagues in the medical field. It’s an excellent professional networking platform that encourages a safe, collaborative environment.

🔍 Why Use This Healthcare Social Media Audit Checklist?

We created this simple step-by-step process to optimise our clients’ social media presence. With this audit checklist, you can:

  • Assess your social media posts for accuracy and relevance. Ensure they’re aligned with your professional values.

  • Review public comments and direct messages for personal health information.

  • Remember to fully comply with your local healthcare regulations. (At Empowered Marketing, we are guided by the Health Insurance Portability and Accountability Act (HIPPA) and General Data Protection Regulation (GDPR)).

  • Establish a consistent brand voice and health imagery across social platforms.

📈 The Benefits of an Optimised Social Media Presence as a Healthcare Professional

Prospective patients want your social media profile to show professionalism, empathy, relatability, and medical expertise. By aligning your online identity with your real-world commitment to patient care, you're able to:

  • Attract new local patients to your practice.

  • Create stronger patient-doctor relationships.

  • Elevate the standard of healthcare information available online.

Download Here.

Ready for the next step? Get the checklist here! An optimised social media profile can highlight your expertise and passion for healthcare.

Vanessa Nidhan